About how many employees does the global research firm Ipsos have?
Answerabout 20,000
Large survey and polling firms like Ipsos employ armies of researchers, statisticians and interviewers worldwide.
Source: Wikipedia (Ipsos) (2025) en.wikipedia.org
Business · Facts & sources
Survey facts & stats
4 sourced facts about the market research and survey industry, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
Going deeper
On average, what share of people who see a survey inside a mobile app actually complete it?
Answerabout 13%
In-app surveys shown to people already using an app tend to perform far better than surveys sent through a mobile browser.
Source: Alchemer (2016) alchemer.com
Nielsen's newly accredited 'Big Data + Panel' TV measurement system covers about how many U.S. households?
Answerabout 45 million
It also draws on data from roughly 75 million connected devices, replacing Nielsen's older panel-only approach.
Source: Wikipedia (Nielsen ratings) (2025) en.wikipedia.org
Expert level
About how much of that global market research revenue comes from the United States alone?
Answerabout $48 billion
The U.S. remains the single largest national market for market research, well ahead of the U.K.'s roughly $9 billion.
Source: Wikipedia (Market research) (2025) en.wikipedia.org
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