About how many countries does the research firm Ipsos operate in?
Answer87 countries
Ipsos is one of the world's largest market research and polling companies.
Source: Wikipedia (Ipsos) (2025) en.wikipedia.org
Business · Facts & sources
Survey facts & stats
4 sourced facts about the market research and survey industry, each with the context behind the number. 4 more are in today's round and appear here after it closes.
The basics
Going deeper
By 2018, the typical U.S. telephone survey response rate had fallen to about what level?
Answerabout 6%
Response rates had held near 9% for years before slipping further, pushing pollsters toward online panels.
Source: Pew Research Center (2018) pewresearch.org
Nielsen's newly accredited 'Big Data + Panel' TV measurement system covers about how many U.S. households?
Answerabout 45 million
It also draws on data from roughly 75 million connected devices, replacing Nielsen's older panel-only approach.
Source: Wikipedia (Nielsen ratings) (2025) en.wikipedia.org
Expert level
Outside of in-app prompts, what's a typical completion-rate benchmark for general mobile surveys?
Answerabout 1-3%
General mobile surveys sent via web or email convert far worse than surveys embedded directly in an app.
Source: Alchemer (2016) alchemer.com
Think you'd have guessed them?Today's round is four stats like these plus one opinion poll. Your streak and level follow you to every site.Play today's round